How to Build Strong Relationships in the Healthcare Business
Many things matter when you’re a healthcare business owner, including how to generate revenue, employee and patient retention, and your exit strategy. This can take up a lot of your time, and you could miss valuable networking opportunities. Building strong relationships is one of the most beneficial things you can do for yourself as a healthcare business owner.
Why Does Building Strong Relationships in the Healthcare Business Matter?
Building a strong relationship with new or potential customers, investors, and other business owners allows you to offer a personalized customer experience. Other business owners can teach you things from their personal experiences and offer their expertise. Building relationships with investors can only benefit you in the long run if you want to scale your business. Studies show that improving customers’ experience is a top business priority.
How Can a Healthcare Business Coach Help You Build Your Network?
As a healthcare business coach, I have access to an extensive network of healthcare professionals dedicated to thriving in their field and helping those around them. As a result, I can provide tips for building strong relationships and guide you along the way.
5 Tips for Building Strong Business Relationships:
Consistently reach out
Focus On What Knowledge You Can Share
When looking to build a strong relationship, whether with a patient or other business owners, focus on what you bring to the table. Your strongest skill, also known as your genius zone, is your most valuable asset. By focusing on your strengths, you can provide top-notch service and create strong relationships.
Build Trust and Credibility
Once you know what value you are offering, it’s time to build trust and credibility. Trust is the glue that holds business relationships together. Business partners, patients, family, and friends benefit from a trustworthy relationship. When all parties trust each other, they spend more time working together for positive outcomes and success than protecting themselves from someone untrustworthy. Trust and credibility will take you far as you continue to create meaningful relationships and build your business.
Be Proactive and Consistently Check In
If you’ve spent a lot of time creating strong relationships, it’s imperative to put continued effort in on a consistent basis. Don’t reach out to your contacts only when you need something. Instead, reach out to chat, offer knowledge and insight, and send proactive communication.
For your patients, small touches, such as reaching out around their birthday, offering new services, and providing consistent updates via email and social media platforms are all great ways of being proactive and keeping your patients top of mind.
Have Open Communication and Transparency
When it comes to your business relationships, being transparent is one of the most important things you can do. By being open and honest when communicating with your stakeholders, employees, and customers about business-related matters, you are providing a clear overview of the company’s direction and offerings, ensuring everyone is aligned.
Take Time to Listen
While you may be a master of your craft, taking the time to listen to other people can benefit you greatly. Gathering feedback from all stakeholders is important for your business to grow and succeed. Many healthcare business owners have updated their roadmap based on valuable feedback they’ve received.
While several things can help build a solid business relationship, these five tips are great starting points for building new relationships that will benefit you greatly.
-Dr. Jennifer Bonde